Announcing Crescendo

I’m excited to announce the official rebranding of my product coaching and consulting business: Crescendo Product Group. I help product teams develop systematic approaches that deliver progressively stronger outcomes for customers and businesses.

Why Crescendo? Besides my love of music, this represents how a great product team operates and the improved outcomes they achieve. I’ll try not to overdo the metaphors, but this is where it comes from:

• The strongest teams are a collaborative unit, where sounds blend together continuously to produce a clear melody

• Success comes not from isolated efforts, but from interconnected practices that resonate together and enhance each other's impact

• By understanding and applying key product principles, teams see progressive improvement towards a steadily amplified audible impact

My focus is to help you build towards these. Although I customize engagements to your needs, this tends to blend from three main areas:

• Fractional consulting, such as to help product teams accelerate a transformation and achieve stronger, measurable outcomes

• Leadership coaching, to help improve individual performance and impact in how they orchestrate their teams

• Workshops, to help teams master specific techniques and harmonize their approach in targeted areas

My work builds on 25 years of product leadership experience at companies like DoorDash, Fetch, Groupon, and eBay, as well as consulting and advising with more than 30 companies from seed through enterprise stages. Thank you to all my family, friends, clients and former coworkers whose influence has helped me prepare for this.

Ready to amplify your product impact? Connect with me or visit buildcrescendo.com.

Thanks,

David